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《中公版·2014全国硕士研究生统一考试MBA、MPA、MPAcc管理类专业联考:英语(2)预测模拟试卷(*版)》包括十套全真模拟试卷与一本详尽的答案解析。试卷根据英语(二)考试的趋势,不仅涵盖了阅读理解的两种新题型,还扩大了图表与漫画作文的比例,有利于考生在备考过程中有的放矢,取得事半功倍的效果。答案解析详尽,尤其侧重对考生解题思路的点拨,有助于考生举一反三,在练习中掌握提高分数的技巧。
书籍目录:
2014年全国硕士研究生入学统一考试管理类专业学位联考英语(二)预测模拟试卷(一)
参考答案及解析
2014年全国硕士研究生入学统一考试管理类专业学位联考英语(二)预测模拟试卷(二)
参考答案及解析
2014年全国硕士研究生入学统一考试管理类专业学位联考英语(二)预测模拟试卷(三)
参考答案及解析
2014年全国硕士研究生入学统一考试管理类专业学位联考英语(二)预测模拟试卷(四)
参考答案及解析
2014年全国硕士研究生入学统一考试管理类专业学位联考英语(二)预测模拟试卷(五)
参考答案及解析
2014年全国硕士研究生入学统一考试管理类专业学位联考英语(二)预测模拟试卷(六)
参考答案及解析
2014年全国硕士研究生入学统一考试管理类专业学位联考英语(二)预测模拟试卷(七)
参考答案及解析
2014年全国硕士研究生入学统一考试管理类专业学位联考英语(二)预测模拟试卷(八)
参考答案及解析
2014年全国硕士研究生入学统一考试管理类专业学位联考英语(二)预测模拟试卷(九)
参考答案及解析
2014年全国硕士研究生入学统一考试管理类专业学位联考英语(二)预测模拟试卷(十)
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Section II Reading Comprehension
Part A
Directions: Read the following four texts. Answer the questions
below each text by choosing A, B, C or D. Mark your answers on
ANSWER SHEET 1. (40 points)
Text 1
Publicity offers several benefits. There are no costs for message
time or space. An ad in prime-time television may cost 500,000 or
more per minute, whereas a five-minute report on a network newscast
would not cost anything. However, there are costs for news
releases, a publicity department, and other items. As with
advertising, publicity reaches a mass audience. Within a short
time, new products or company policies are widely known.
Credibility about messages is high, because they are reported in
independent media. A newspaper review of a movie has more
believability than an ad in the same paper, because the reader
associates independence with objectivity. Similarly, people are
more likely to pay attention to news reports than to ads. For
example, Women’s Wear Daily has both fashion reports and
advertisements. Readers spend time reading the stories, but they
flip through the ads. Furthermore, there may be 10 commercials
during a half-hour television program or hundreds of ads in a
magazine. Feature stories are much fewer in number and stand out
clearly.
Publicity also has some significant limitations. A firm has
little control over messages, their timing, their placement, or
their coverage by a given medium. It may issue detailed news
releases and find only portions cited by the media and media have
the ability to be much more critical than a company would
like.
For example, in 1982, Protect & Gamble faced a substantial
publicity; problem over the meaning of its 123-year-old company
logo, A few ministers and other private citizens believed that the
symbol was sacrilegious. These beliefs were covered extensively by
the media and resulted in the firm receiving 15,000 phone calls
about the rumor in June alone. To combat this negative publicity,
the firm issued news releases featuring prominent clergy that
refuted the rumors, threatened to sue those people spreading the
stories, and had a spokesperson appear on Good Morning America. The
media cooperated with the company and the false rumors were
temporarily put to rest. However, in 1985, negative publicity
became so disruptive that Protect & Gamble decided to remove
the logo from its products.
A firm may want publicity during certain periods, such as when a
new product is introduced or new store opened, but the media may
not cover the introduction or opening until after the time it would
aid the firm. Similarly, media determine the placement of a story;
it may follow a report on crime or sports. Finally, the media
ascertain whether to cover a story at all and the amount of
coverage to be devoted to it. A company-sponsored job program might
go unreported or receive three-sentence coverage in a local
newspaper.
21. The author mentions all of following advantages of publicity
except .
[A] having no costs
[B] having attentiveness
[C] having high credibility
[D] having high profitability
22. The second paragraph indicates that people are more likely to
believe stories .
[A] in a newspaper than in a women’s daily
[B] in a newspaper than in a magazine
[C] in an independent newspaper than in a dependent
newspaper
[D] in a magazine than in a local newspaper
23. According to the passage, which of the following statements
is true?
[A] A firm can control and time publicity accurately.
[B] A firm can neither control nor time publicity
accurately.
[C] A firm can either control or time publicity accurately.
[D] In most cases a firm can control and time publicity
accurately.
24. The example in Para. 4 is intended to demonstrate
.
[A] the power of publicity [B] the victim publicity
[C] the terrible effect of rumors [D] the vulnerability
25. The passage implies that .
[A] the placement of a story is not quite important
[B] the report of a crime may not be true
[C] local newspapers are not interested in company-sponsored
program
[D] publicity is not always necessary
Text 2
Among the many ways in which people communicate through speech,
public speaking—also called oratory—has probably received more
study and attracted more attention than any other. Politicians
campaigning for public office, salespeople presenting products, and
preachers delivering sermons all depend upon this form of public
communication. Even people who do not make speaking a part of their
daily work are often asked to make public speeches: students at
graduation or at pep rallies, for instance, or members of churches,
synagogues, clubs, or other organizations. Nearly everyone speaks
in public at some time or other, and those who perform the task
well often become leaders.
Public speaking is not informal conversation between two
people—nor is it free discussion in a small group or seminar.
Speaking becomes public speaking when a person addresses a group of
more than one, without interruption, and takes responsibility for
the words and ideas being expressed. Public speaking always
includes a speaker who has a reason for speaking, an audience that
gives that speaker its attention, and a message meant to accomplish
a purpose.
There are many reasons for speaking in public. An orator may hope
to teach an audience about new ideas, for example, or provide
information about some topic. Creating a good feeling or
entertaining an audience may be another purpose. Public speakers,
however, most often seek to persuade an audience to adopt new
opinions, to take certain actions, or to see the world in a new
way.
Public speakers usually know well in advance when they are
scheduled to make an address. Consequently, they are able to
prepare their message before they deliver it. Sometimes, though,
speakers must deliver the message unprepared, or off the cuff, such
as when they are asked to offer a toast at a wedding reception or
to participate in a televised debate, or interview. Spontaneous
speaking of this type is called extemporaneous, or impromptu
speaking.
When they do not have to speak extemporaneously, most speakers
write their own speeches. Politicians and business executives
sometimes employ professional writers who prepare their speeches
for them. These professional writers may work alone or in small
teams. Although the speaker may have some input into the contents
of the speech, the writers sometimes have a great influence over
the opinions expressed by their employers. Regardless of how a
speech is prepared, the person who delivers it is given credit for
its effect upon its hearers.
26. According to the passage, public speaking ________.
[A] is performed merely by politicians, sales-people and
preachers
[B] is one of the most important ways communicating through
speech
[C] is not only an informal conversation but also a free
discussion
[D] is a kind speaking performed by the public
27. All of the following are mentioned as possible purposes for
public speaking EXCEPT _______.
[A] to bring out a good feeling and amuse the listeners
[B] to publicize new ideas or broadcast some information
[C] to convince the audience of something or persuade the
audience to do something
[D] to show off one’s eloquence in public occasions
28. Public speakers ________.
[A] often deliver speeches to the audience extemporaneously
[B] are usually not able to make preparations in advance
[C] are not able to deliver a speech without preparation
[D] usually prepare their message ahead of schedule
29. The phrase “off the cuff” (Line 3, Para. 4) most probably
means ________.
[A] off the subject [B] at random
[C] without preparation [D] out of breath
30. We can infer from the passage that the employed professional
writers ________.
[A] always work in groups to prepare speeches for their
employers
[B] are given credit for the effect of the speech upon the
audience
[C] usually have no input into the contents of the speech
[D] may have indirect influence upon the listeners
……
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《中公版•2014全国硕士研究生入学统一考试MBA、MPA、MPAcc管理类专业学位联考:英语(二)预测模拟试卷(1月联考指定用书)》包括十套全真模拟试卷与一本详尽的答案解析。试卷根据英语(二)考试的趋势,不仅涵盖了阅读理解的两种新题型,还扩大了图表与漫画作文的比例,有利于考生在备考过程中有的放矢,取得事半功倍的效果。答案解析详尽,尤其侧重对考生解题思路的点拨,有助于考生举一反三,在练习中掌握提高分数的技巧。 点击链接进入旧版 :
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